When trying to stir interest in your project, you must know your audience, or it will be like trying to feed a baby liquefied peas.The most common mistake, for instance, is when you try to make someone like something you love.
Like telling a teenager he should listen to a dated rendition of your favorite hymn rather than Skillet (Rise). The more you put down his music, the more irrelevant and alienating you become to him. Instead, celebrate that he does listen to Christian music. Tell the stories behind the songs you love.
I fell in love with a hymn because the hymn was used in a popular movie, not because people put down my music.
Being relevant means making our project human to the culture we live in. But if you insist on not thinking beyond the scope of your own narrow interests, you will lose your audience. Who wants to eat liquefied peas when casserole is available?