Fox and Friends on December 29 interviewed a financial reporter. It’s amazing how many businesses don’t utilize the online tools like web pages, Facebook, Twitter, etc to promote their business and create relationships.
The reporter stated that due to all the regulations for brick and mortar businesses that online presence is going to become more and more necessary. Without the online presence, you lose business. But I agree with Rebecca when she said she was ready to unfriend and delete some writers from twitter and Facebook because ALL they do is promote. Where’s the relationships?
It’s important to market, but as Christians we need to realize there’s a bigger picture here. It’s about relationships. We need to care about our readers and not just use them to sell our books. Plus, like Rebecca said, it’s frustrating to see only promotion in our news feeds. People aren’t interested in more advertisements. There’s enough of that on our televisions; not just in between the shows we watch but at times nearly taking up the entire screen of our shows during the shows. Personally, I am tired of the marketing.
Businesses need to market, but they need to also forge relationships, too. We have these tools available for us as Christians to network, to listen, and to be a light. The reporter said in the future due to regulations storefronts will be small, online commerce will be big. So those businesses that aren’t using the social networks and websites to promote will lose money while businesses that do have an online presence will make money. It’s not about money though. It’s about people. It makes for a sticky situation.
Do you promote yourself too much?