It’s About Relationships

ShoesFox and Friends on December 29 interviewed a financial reporter. It’s amazing how many businesses don’t utilize the online tools like web pages, Facebook, Twitter, etc to promote their business and create relationships.

The reporter stated that due to all the regulations for brick and mortar businesses that online presence is going to become more and more necessary. Without the online presence, you lose business. But I agree with Rebecca when she said she was ready to unfriend and delete some writers from twitter and Facebook because ALL they do is promote. Where’s the relationships?

It’s important to market, but as Christians we need to realize there’s a bigger picture here. It’s about relationships. We need to care about our readers and not just use them to sell our books. Plus, like Rebecca said, it’s frustrating to see only promotion in our news feeds. People aren’t interested in more advertisements. There’s enough of that on our televisions; not just in between the shows we watch but at times nearly taking up the entire screen of our shows during the shows. Personally, I am tired of the marketing.

Businesses need to market, but they need to also forge relationships, too. We have these tools available for us as Christians to network, to listen, and to be a light. The reporter said in the future due to regulations storefronts will be small,  online commerce will be big. So those businesses that aren’t using the social networks and websites to promote will lose money while businesses that do have an online presence will make money. It’s not about money though. It’s about people. It makes for a sticky situation.

Do you promote yourself too much?

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2 thoughts on “It’s About Relationships”

  1. Promoting the book, ministering personally in relationships, figuring out something interesting to say, hating being on the computer–these are the bane of my existence these days. How I long to return to the days of the phone calls but not being “on call” every second of the day, the long lunches with good friends, the one on one discipleship, and going to a good bookstore to comb the aisle. Relationship is definitely more important than promoting something, but social networking is the new way to market–so when you get this all figured out, let me know 🙂

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    1. An example of what Rebecca was talking about was when in the twitter newsfeed, for instance, the only thing you hear from the person is buy this or buy that. Otherwise, conversing with your readers, blogging, and occasionally selling seems to work well. One person I know gets involved in linkedin discussions and groups which she says has increased her readership of her novels.

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