Marketing has become part of the persona of a writer. You do the marketing well and you grow your reader base, spreading your message, and influencing the masses. Some spam your twitter feed. Others market well, like the High Calling.
I was asked to review the High Calling Newsletters. Yes, I have contributed to their websites and have been featured in their newsletter a time or two. But if any of you have followed my blog for any length of time, you know that I do not endorse or review positively unless the book or writer or product has earned it (even if I am reimbursed for it). You can even ask the friend whose book I gave a poor review to and he’ll tell you that I am honest to a fault (thank God we’re still friends).
The High Calling is a multi-blog site featuring notable works from Mark D. Roberts, L.L. Barkat, and others. They speak of every day Christian life. It’s a place that breathes freedom where opinions are expressed and people discuss, not argue to shut up. Out of the eight sample newsletters I reviewed, I will touch on a few.
October 24, 2012 Newsletter – “The Micromanager Just Might Be Right”
Featured Authors: Howard E. Butt, Jr., Charity Singleton, Christine A. Scheller, Kimberly Coyle, The High Calling, David Rupert, and Dena Dyer.
Lending a Hand at Work by Charity Singleton: Charity speaks about how she has no problem volunteering for any task at church, but when it comes to being helpful at work, she’s a bit self-absorbed. Charity writes an essay about how to be helpful in the work environment while still doing your own work load efficiently.
Gratitude as a Business Strategy by Dena Dyer: Dena communicates how to express gratitude at work whether you’re a boss or an employee. She states we all suffer from gratitude disorder.
September 12, 2012 – “A Much Needed Break From Your Labor”
Featured Authors: Howard E. Butt, Jr., Duane Scott, Sandra Heska King, Ed Cyzewski, The High Calling, and David Rupert.
On Days You Don’t Want to Get Up by Duane Scott: Duane writes with a haunting quality. Sometimes his writing can be moody. He’s one of my favorite bloggers because he has no problem writing emotion. Sometimes, I can’t read him because some of his posts are a little depressing. In this particular segment, he writes on a listless day. We’ve all been there when the day feels like it will begin and end in the toilet. We’re one flush away from completely falling apart (especially after last Tuesday). He has a solution though and it’s truly uplifting.
Come Thou Weary Souls by David Rupert: David generously talks about Lynn Mosher’s blog post, Come Thou Weary Souls. He says God gave us a day of rest. David says Jesus made time to attend weddings, “laughed and teased and had a good time.” There’s a link on this page to connect with Lynn’s actual blog.
I am a proud follower of this community. Their words refresh like a dip in the lake on a hot summer day and their varied discussions make you think. When Handlebar Marketing asked me to review their newsletters, I signed up without thinking twice. I tried to find something of their newsletters that could use improvement, but could not think of anything except for their website.
The High Calling website allows a person to sign up and create an account. You can submit a blog post there. Because I social network and write, it’s hard for me to submit a post every time. The one improvement I would suggest for their website is to have a way to link a person’s blog to their site on the person’s profile. Otherwise, it’s hard to remember that I can post there, too.
*This is a paid review, but as I said, I was not required to give a positive review.